Reimagining the Public Transport Experience: A Discussion at eMobility Expo
Thinkz, in collaboration with IN-MOVE by Railgrup, ignited a thought-provoking discussion at the eMobility Expo World Congress in Valencia on February 14th. The panel, titled “The Passenger: New Friendship with an Old Friend,” explored the evolving landscape of public transport and the strategies to enhance the passenger experience. This insightful dialogue included valuable contributions from industry leaders:
- Moshe Gazit, Thinkz (speaker)
- Margarida Lopez Romero, Transports Metropolitans de Barcelona (TMB) Director of Innovation (speaker)
- Vidal Roca, PTV Group (also the contact for IT-Trans!) (speaker)
- Sergio Arroniz, Alava Ingenieros SAC. (speaker)
- Carme Fabregas, Autoritat del Transport Metropolità del, (moderator)
Redefining the Passenger Journey: Embracing Innovation
The panel delved into the power of real-time data to personalize passenger journeys, optimize routes, and improve service efficiency. Additionally, the potential of digital twin technology in simulating and optimizing public transport networks was explored. This technology can be used to test new infrastructure and strategies before real-world implementation, leading to cost savings and improved service delivery.
Moshe Gazit, highlighted the crucial role of real-time data:
“Real-time data is the cornerstone of a passenger-centric approach to public transport, valuable across the entire chain from passengers to station components, operators, and onboard services.
By leveraging this data, we can create a seamless, personalized experience that not only encourages ridership but fosters a renewed appreciation for public transport, benefiting all stakeholders involved in the mobility ecosystem.”
Moshe Gazit, from Thinkz
The Panel of Pioneers: Shaping the Future of Mobility
Margarida Lopez Romero shared her insights on the integration of innovative ticketing systems, highlighting the potential for contactless payments and integrated platforms to streamline the passenger experience and encourage multi-modal travel.
Vidal Roca spoke about the importance of a connected, data-driven approach to mobility, emphasizing the value of real-time data for efficient operations and informed decision-making.
Sergio Arroniz offered his perspective on the need for public-private partnerships to accelerate innovation in the public transport sector.
Carme Fabregas, with her expert moderation, ensured the dialogue remained focused on the future of smart, sustainable travel. This vision underscores the collective effort required to prioritize sustainability, efficiency, and the passenger experience.
Navigating Challenges: The Economic and Political Landscape
Acknowledging the backdrop of economic and geopolitical shifts, the congress underscored the importance of adaptive strategies in achieving the EU’s sustainability goals. The event highlighted the pivotal role of innovation in navigating these challenges, aiming for a climate-neutral continent by 2050.
A Brighter Future for Public Transport: Investing in Innovation
The eMobility Expo World Congress served as a platform for industry leaders to share their insights and chart a course for the future of public transport. By embracing real-time data, digital twin technology, and innovative ticketing systems, we can rekindle the passenger’s love affair with public transport, paving the way for a smarter, more connected, and sustainable future.
Ready to join the conversation and explore innovative solutions for the future of mobility?
Contact Thinkz today to learn more about our data-driven approach to public transport optimization.